How was social media influenced Zara market Dissertation

How was affable media influenced Zara market - Dissertation ExampleZARA, the stigmatize of Inditex group, has skyrocketed for success despite its contrasting model of business than typical dash brands. The primary and secondary investigate based was conducted to assess the performance of successful ZARA in tender media. The results revealed that customers value genial sites of ZARA at a higher rate than competitors brand. The dominant reasons for this following remained the value attributed to customer driven fashion which in turn results in increased customers love for brand. The results eat up also revealed the potential of another advance of success for ZARA. This can be gained by moving a mile towards sales generation pulse at social media sites. TABLE OF CONTENTS ABSTRACT 1 TABLE OF CONTENTS 2 1. installation 3 1.1. BACKGROUND 3 1.2. AIMS AND OBJECTIVES 8 1.3. RESEARCH QUESTIONS 8 1.4. METHODOLOGY 9 2. LITERATURE brush up 10 2.1. cordial MEDIA AND ITS ROLE IN THE BUS INESS 10 2.2. CHALLENGES OF SOCIAL MEDIA 14 2.3. IMPACT OF SOCIAL MEDIA ON CUSTOMER 15 2.4. MARKETING AND SOCIAL MEDIA STRATEGY OF ZARA 16 3. RESEARCH METHODOLOGY 20 4. DATA ANALYSIS 22 6. LIST OF REFERENCES 36 7. APPENDIX 40 1. INTRODUCTION 1.1. BACKGROUND inside the technological development and its intervention in businesses, the move of social media is being defined as driver of strategic imperative. Social media has resulted in massive wipe out of distance barrier across the world. divers(prenominal) social mediums have been developed for different purpose such as Facebook, Twitter, LinkedIn, YouTube, Google Plus, and so on. Each social medium is targeting different and overlapping set of user base. The core of wide range of benefits from social media stay in the increased power of customers towards business. Therefore, businesses also have to expand their presence to almost all social mediums in order to expand reach to the customers on the virtual world. Among different or ganizations that have received partake from the social media, the ZARA is also one of them. ZARA is fast fashion brand of the Spanish group Inditex. ZARA contributes nearly 66.11% o the total revenue of Inditex (Inditex, 2012). ZARA foothold in different market is as follows DIVISION MARKETS NO. OF break in AMERICA 18 219 EUROPE 43 1296 ASIA AND REST OF WORLD 25 410 (Inditex, 2012) Other highlights about ZARA ar as follows (Inditex, 2012) ZARA has set an example for businesses as it has become multibillion dollar brand without massive advertisement ilk other competitors (Parekh, 2013). ZARA only employees 0.3% of its revenue on advertisement and generates its success from give voice of babble out (Bhagwat, 2011). This word of mouth is generated from the highly fashion sensitive customer base of ZARA which constitute following age group and characteristics (Sardar, 2013) This word of mouth and customer reviews from the business model of ZARA in contrast to the traditional model as follows (Sardar, 2013) The social media has also impacted ZARA like other brands in the fashion industry. However, as a matter of incident that fashion retailer ZARA has always been in deviation to the typical trend of fashion retailer and have managed to won the game of competition, the social media standing of ZARA is also different and light than other brand (Bulman, 2010). fit in to the Akahoshi (2012) ZARA is a social brand for the reason that it has applied information from the social media to refine and update change and art in its products. The distribution of fans for ZARA for the last six months for