My Parents

Name ID Essay #8 First Draft 4/7/2013 My parents Parents are the ones who guide the child and teach him how to live successful life; therefore, we think that for a happy couple, and for a good education for the child, two people must share many similarities and must agree on each other’s decisions. My parents have been married 18 years and they are living a successful life without any problems and I’m really proud of them. However, they are two different persons. Their differences In view of life, their personalities and their origins.My mother is a housewife woman, while my father is an IT manager. For both of them, their family is everything. For my father, he’s strict when it comes to studies and being serious. He always tries to advise me and my brothers about our studies and our futures. He is too generous and he spends the money without limits. My father loves taking trips to any place, loves discovering and enjoying life with us. My mother has another view of life that one shouldn’t spend his money on whatever.For her, money is earned in order to be spent on something useful and it always takes us a lot of effort to persuade her to take trips with us during the holidays. My parents have a similar personality when it comes to romance, they are both romantic and interested to each other. My father always remembers and loves to celebrate our birthdays; in fact, he always gives us presents and surprises. My mother is the opposite, she remembers our birthdays, but she doesn’t like to celebrate them. My father has a different personality than my mother. My father is strict, but fun in the same time.He trains us to be discipline, serious and polite. He has some rule’s house like not to come back home late at night. He’s also sever when he’s angry. For my mother, she is a fun woman and she’s not too strict with us. As her daughter, she knows everything about me and I tell her everything. She understa nds that we love freedom and we have to live our age as teenagers; therefore, she doesn’t set sever rules for us. We just should inform her of everything we do. Besides views of life and personalities, they have different origins. They are both Moroccan.They have different facial bone structure, body size and skin color than my mother. My father is Sahrawi, so he has a facial bone structure of Sahrawi, a tanned skin color and he’s thin. My mother is from Fes, so she has different facial bone structure than my father and a normal skin color. My parents are happy in their life together and never have had problems even though they have differences in some aspects. However, two persons can live a happy life together without have everything similar. The most important thing that should be similar is love’s feeling.

Engineering Hours Accounting System Essay

Introduction Avitronics is a medium sized engineering company that produces components for the aerospace industry. Employees keep track of the hours they work on different projects and at the end of the week turn in a timecard with this information on it. The company can take up to roughly 12 contracts a year; each of these contracts is assigned a ‘Job-Code’. The Current System At present each employee keeps track of their hours using their own system. This could be as informal as a rough tally on a scrap of paper. At the end of the week, the employees fill their hours into a formal timecard, which is handed in and tallied by a clerk. Objectives of The New System Mr. Salomon (the chief accountant) would like a system with data entry forms so that each employee can input their own hours into the system at the end of each week. He would like to have pull-down menus for the job-codes, so that clumsy engineers entering complicated codes do not make mistakes. Hours should be rounded to the nearest quarter-hour. Data entry should be quick and simple. Each individual employee should not be able to see the hours worked by everyone else. The information should be sent to a database from Mr. Salomon can produce reports. He wants to be able to get a report that shows how many hours each employee works each week (these should be sorted by employee number). Mr. Salomon would also like to have a graphical report, which shows the total number of hours worked each week against each contract. He would like to start a fresh new system at the start of each year. Mr. Salomon would also like an easy to understand user guide, which should include complete instructions for a novice, using no jargon. Performance Indicators My solution will have to: * Prevent all employees seeing other employees’ hours. * Be simple to use, and not waste employees’ time. * Prevent errors wherever possible by using validation and combo-boxes. * Allow Mr. Salomon to create reports (with graphs) from entered data. * Include a template for Mr. Salomon to reset the system at the start of the year. * Provide Mr. Salomon with a User Guide designed to assist novice users when they are using the solution. * Accurately calculate the total hours for each employee per week, accurate to each quarter hour. Accurately calculate the number of hours worked on each contract per week, accurate to each quarter-hour. If all of these criteria are met then my solution will be successful. Design Choice of Software A Spreadsheet is the best solution to the problem because I can use the software well already and I know how to solve the problem using this software. I have chosen to use Microsoft Excel because it is the most common piece of spreadsheet software in general use. I could use an equivalent spreadsheet package from a different company, but this may not be compatible with Mr. Salomon’s computer. Features of Excel that make it ideal for solving the problem: * Ability to create a blank template * Pivot tables to create sophisticated reports with graphs * Formatting to help make it clear to the user where to enter data * Macros to automate various functions * Macros which will execute automatically on opening and closing workbooks * Validation and Protection of cells to prevent tampering and errors Systems Overview My system will be based on one workbook, with three sheets (excluding reports). The Hours Entry sheet will be the main input form, where employees will enter the hours they have worked, on what days and on which contract. The Admin Options Sheet is where the Administrator changes Contract numbers and groups, he/she also sets the week beginning date. The database sheet is where reports and charts will be produced form. Detailed Design Follows on the next 6 pages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Workbook and Sheet Discussion Hours Entry Sheet – This sheet is designed to let the employees enter their hours in a quick and simple way. It is important to keep it simple so that employees do not become disgruntled and frustrated with the system. This sheet has a simple colour scheme that distinguishes input cells from cells where input is not required. Combo boxes are used to keep certain aspects simple and to prevent mistakes. Buttons are used to execute macros that clear the sheet and transfer relevant data to the spreadsheet. As hours have to be recorded by the closest quarter-of-an-hour, I have used a ‘ceiling’ formula in the total cells to prevent mistakes being made when data is transferred to the database. Admin Options Sheet – This sheet contains any options the administrator may need to set concerning the system He/She can add/remove contracts and add/remove groups of workers. At the start of each working week He/She has to set the ‘Week Beginning date’ that is needed throughout the system, it is essential they enter this date correctly. The colour scheme for this sheet is simple, every cell is white, input cells have borders to distinguish them form non-input cells. This sheet contains two buttons that execute macros: – Protect Workbook – This macro opens up the protect workbook dialog, where the administrator can protect the whole workbook, with the exception with cells that are not ‘Locked’ (input cells). – Start New Year – This macro erases all the data in the workbook, and prepares the system for a new year. A warning box automatically pops up when this button is clicked to warn the user that they will be deleting all entered data from the previous year. This is to prevent all the data being removed accidentally. Database Sheet – This sheet contains all the data that has been transferred from the ‘Hours Entry Sheet’. It contains – Employee #, Hours Worked for each employee. – Job Code, Hours Worked for each contract. From this data, an employee report can be created, this is a report listing all the employees, and the number they have worked in a given week. From this data, a contract report can be created; this is a report listing all the contracts and the number of hours worked on them for a given week. From this data a contract graph can be created, this is a graph showing the number of hours worked for a given contract over the past month (4 weeks). These outputs will need to look professional and be suitable for their purpose. Data entry and Validation These are the fields in which data will be entered into my system: Last Name – The employee will type this in. I chose this method, as there is no reasonable alternative. Employee # – This will be typed in by the employee. I chose this method because there is no reasonable alternative. Employee number is a four-digit number. This cell will be validated so that numbers bigger than 9999 are not accepted; also text is prevented from being entered. I use this validation so that problems do not occur further on the process, when reports sorted by employee number are being produced. Group – The user will select this via a combo box this ensures no typographical errors are made when typing it in. I am choosing to use a drop down box as there are few options for the employee to choose from. Job-Code – This will be selected from a drop down box to prevent typographical errors being made. If it were a plain cell, with no validation or input aids, if an error was made it could cause unwanted consequences throughout the system. Monday – Employees enter their hours by typing the number in the correct cell. Any number they enter will later be rounded up to the nearest quarter hour, by the use of a ceiling formula. The validation on this cell will be that it has to be a number between 0 and 20. Tuesday – Employees enter their hours by typing the number in the correct cell. Any number they enter will later be rounded up to the nearest quarter hour, by the use of a ceiling formula. The validation on this cell will be that it has to be a number between 0 and 20. Wednesday – Employees enter their hours by typing the number in the correct cell. Any number they enter will later be rounded up to the nearest quarter hour, by the use of a ceiling formula. The validation on this cell will be that it has to be a number between 0 and 20. Thursday – Employees enter their hours by typing the number in the correct cell. Any number they enter will later be rounded up to the nearest quarter hour, by the use of a ceiling formula. The validation on this cell will be that it has to be a number between 0 and 20. Friday – Employees enter their hours by typing the number in the correct cell. Any number they enter will later be rounded up to the nearest quarter hour, by the use of a ceiling formula. The validation on this cell will be that it has to be a number between 0 and 20. Saturday – Employees enter their hours by typing the number in the correct cell. Any number they enter will later be rounded up to the nearest quarter hour, by the use of a ceiling formula. The validation on this cell will be that it has to be a number between 0 and 20. Sunday – Employees enter their hours by typing the number in the correct cell. Any number they enter will later be rounded up to the nearest quarter hour, by the use of a ceiling formula. The validation on this cell will be that it has to be a number between 0 and 20. User Aids to Operation User Aids to Operation that I have used are combo boxes, and buttons that execute useful macros. Combo boxes assist the user with entering data when there are only a few options to choose from. They also help prevent mistakes from being made when typing out something complicated. For example in my system, the user uses a combo-box to select a job code, if they had to type every job code in it is more than likely that every week several mistakes would be made. By using combo-boxes I have eliminated the probability of this occurring. By using buttons that execute macros I have enabled the employees to enter their hours in a simple entry form. If I did not use macros then each individual would have to type hours into the database, this could cause a huge number of problems for the company. Protection Sheet 1, Hours Entry Sheet The following cells on this sheet will NOT be protected: C6, Last Name C5, Employee # C10:C16, Monday’s Hour Entry Cells D10:D16, Tuesday’s Hour Entry Cells E10:E16, Wednesday’s Hour Entry Cells F10:F16, Thursday’s Hour Entry Cells G10:G16, Friday’s Hour Entry Cells H10:H16, Saturday’s Hour Entry Cells I10:I16, Sunday’s Hour Entry Cells These cells will not be protected because when I protect the sheet, I want them to be ‘editable’. Eg the employees need to enter data into them. Macros Transfer_Macro – This macro will be executed from a button on the ‘Hours Entry Sheet’. The macro transfers required data from this sheet into the database. After it has transferred the data it will return the user to the ‘Hours Entry Sheet’, where they can exit the spreadsheet when they are ready. If the transfer is completed successfully then a message box will popup saying ‘Transfer Successful’. Create_Employees_Report – This macro will create a report on the employees. It will copy selected data from the database, paste it into a new sheet and format it appropriately. The report will show the employee number, last name, hours worked for each week for each employee stored in the database. Create_Contracts_Graph – This macro will use selected data from the database to create a graph showing how many hours are spent on each job code over a period of weeks. The graph will show all of the job-codes and all of the data about each job code that is stored in the database. Auto_Open – This will execute automatically when the spreadsheet is opened, it shows the ‘Hours Entry Sheet’ and clear all of the white input cells. It will select the ‘Employee #’ input box ready for the user to begin. Clear – This macro clears all of the white input cells in the ‘Hours Entry Sheet’. If the employee enters a few mistakes or realises he has entered totally wrong data, instead of having to delete every piece of data separately he/she can simply click the button that executes this macro. Protect_Workbook – This macro will be executed via a button on the ‘Admin Options’ page, this will hide all menus and the taskbar and take the user to the ‘Hours Entry Sheet’. It will also run the ‘Clear’ macro so that the ‘Hours Entry Sheet’ is always blank when it shows up. Start_New_Year – This macro erases all data from the database ready for the system to begin a new year. The employees and job codes will stay on the admin options page as it would be unreasonable to assume that all the jobs were finished at the end of the last year. Data Flow Diagram Testing Test Strategy This is what my solution is required to do, as outlined in the Performance Indicators section of the Analysis: * Prevent all employees seeing other employees’ hours. * Be simple to use, and not waste employees’ time. * Prevent errors wherever possible by using validation and combo-boxes. * Allow Mr. Salomon to create reports (with graphs) from entered data. * Include a template for Mr. Salomon to reset the system at the start of the year. * Provide Mr. Salomon with a User Guide designed to assist novice users when they are using the solution. * Accurately calculate the total hours for each employee per week, accurate to each quarter hour. Accurately calculate the number of hours worked on each contract per week, accurate to each quarter-hour. Here is an outline of the tests I will have to carry out on my spreadsheet: * Does my system open correctly? * Ensure that the Database and Admin sections are hidden from the employees. * Ease of Use, as little complications as possible. * Tests of Validation (effects of incorrect/extreme data entry) * Tests of Protection * Accurate calculation of hours * Does my spreadsheet cause problems after closing? Test Plan The following tests will be performed: Basic Function Tests: 1. Open my spreadsheet. 2. Add data as outlined in test data set 1. 3. Test the ‘Submit Hours’ button. 4. Add data as outlined in test data set 2. 5. Test the ‘Clear Form’ Button. 6. Add data as outlined in test data set 3. 7. Test the ‘Submit Hours’ button. 8. Test the ‘Exit System’ button. 9. Reopen the spreadsheet. 10. Try entering data from test data set 4. 11. Try entering data in a locked cell (eg. The cell containing the word ‘Group’ and the cell containing the word ‘Totals’). Admin Function Tests: 12. Open my spreadsheet. 13. Test ‘Admin Options’ button, enter password from test data set 5. 14. Test ‘Admin Options’ button, enter password from test data set 6. 15. Test the ‘Enter New Employee’ button. Enter the data as outlined in test data set 7. 16. Select cell ‘F19’, Test the ‘Delete Job Code’ button. 17. Select cell ‘B11’, click the ‘Delete Job Code’ button. 18. Test the ‘Enter New Job-Code’ button, enter the data as outlined in test data set 8. 19. Test the ‘Enter New Job-Code’ button. 20. Test the ‘Create Contract-Chart’ button. 21. Test the ‘Employee Report’ button. 22. Test the ‘Change System Password’ button. Enter the password as outlined in test data set 9. 23. Test the ‘Protect System’ button. 24. Test the ‘Admin Options’ button. Enter the password as outlined in test data set 6. Error massage should appear. 25. Test the ‘Admin Options’ button. Enter the password as outlined in test data set 9. 26. Test the ‘Change System Password’ button; enter the original password again as outlined in test data set 6. 27. Test the ‘Start New Year’ button. 28. Click ‘File’ then ‘Exit’ please do not save any changes to the spreadsheet. Jonathan Stamp – ICT Excel Coursework Page 1 of 17 Jonathan Stamp – ICT Excel Coursework Page 1 of 17

The Womans Role as the Helper Essay Example | Topics and Well Written Essays - 500 words

The Womans Role as the Helper - Essay Example As the religious experience within the Judeo-Christian cultures has been founded on a philosophy of the inferiority of women, the role of women has been to take a secondary position to men or launch a battle to fight through the stereotypes to become leaders. In a book published in 1917, Helen Bennett wrote that â€Å"Every demand is made upon the secretary’s imagination, her ingenuity, her versatility, her adaptability, her genius. That her shorthand must be rapid and accurate, her typing correct and artistic, her office methods modern and efficient, her knowledge of detail and of her subject matter endless† (167). Bennett wrote of nurses, newspaper women, and secretaries, giving them all the roles of helpers, but with an understanding that in those roles they would do the work that made the difference. Women have been working in roles that were defined conceptually as helping roles throughout history. These roles have included those of wife, secretary, nurse, elementary education teachers, and as love interest. All these roles have had a cultural insinuation as being roles of support to the male needs so that the male could be free to rule the world in whatever capacity his vocation would deem. This role, however, has been always seen as inferior. This has led to lower wages and lower levels of respect for work that has been done. Sexuality-based theory in regard to the work place suggests that â€Å"the main engine of misogyny is the way in which intercourse has been constructed so that the man is the aggressor and is on top, (while) the woman is passive and is beneath the man† (MacKinnon and Siegel 162).

Film noir Essay Example | Topics and Well Written Essays - 500 words

Film noir - Essay Example Yet this list is not exhaustive. Thrillers such as This Gun for Hire, The Big Sleep and The Lady in the Lake are as much part of the genre as are the more experimental Call Northshid 777, The House on the 92nd Street and The Naked City. Whatmore, compounding the problem of definition of film noir are the various renowned directors who have embraced the genre. Household names like Billy Wilder, John Huston, Otto Preminger, Robert Siodmak and Fritz Lang have all contributed to film noir. These luminous directors have not merely restricted themselves to film noir but have acquired fame for works in other genres. Hence classification on the basis of director groupings is also inadequate in defining film noir. Perhaps the only definitive quality is that the genre came into its own in the decade after the Second World War. It was an era of morose and confusion, as people (both in the United States and Europe) were grappling with evil tendencies in human nature – something film noir faithfully captures. In my opinion, authors Borde and Chaumeton do a commendable job of attempting to define the genre. They lay out the broader categories into which it falls, which incidentally complicate the problem. Finally, their definition of the genre in terms of its emotional effects on the audience – the state of tension and a specific psychological alienation imposed on the spectator – is something I agree with. The author begins by acknowledging the difficulties in defining film noir. Contrasting it with other established genres like horror or western, Schrader reckons that the differentiating quality of film noir is its subtle yet dark tone and mood. More than qualities inherent to the film, its periodic setting and its production in the forties and early fifties are better markers of the genre. There were four key socio-political conditions during this period which were instrumental in the birth of film noir. The first was

Management And Organization In The Retail Industry Assignment

Management And Organization In The Retail Industry - Assignment Example Wal-Mart is one of the largest retail companies in the country has recorded the highest profits in the past year. Its founder, Sam Walton opened his first Wal-Mart store in the year 1962 (Archtmeyer, 2003). Walton was a major influence in the retail industry when it comes to using technology, for example, Wal-Mart was one of the first retail stores to introduce bar codes, which automated inventory control. Wal-Mart was also one of the first companies to introduce satellite inventory tracking systems.Companies in this industry use different organizational structures, but the divisional structure is the most common (Galbraith, 2002). The divisional structure is made up of different divisions spread out over a geographical area but under one corporation. The divisional organizational structure is also seen in some of the other retail companies like Nordstrom and Amazon. Nordstrom and Amazon are two of the major competitors in the retail marketing industry, rated as some of the top compa nies in the industry. Small-scale retailing companies use the simple structure as their organizational structure. The simple structure is a design that is less formal, lowly departmentalized and has a centralized authority. In the retail marketing industry, sales and marketing personnel make up the majority of the workforce in the retail industry. This is because the main purpose of a retail company is to sell goods and services to consumers, and the only way to increase revenue is to have more sales.

Assignment # 2.2 Example | Topics and Well Written Essays - 750 words

# 2.2 - Assignment Example portant because patients data will be stored I better way and also activities in the health facility will be done quickly meaning it would be manual or paper work which will need all the information to be in paper form and taken to the next medical professional but will be reflected direct to the professionals computers thus lowering the cost of employment. My advice to Carla is that she should ignore the opening in the other medical facility as a medical assistant because in the future also the facility will endorse this new technology despite been assured by her friend she has not heard any information for her practice joining a network or switching to the EMRs. If Carla decides to stay she should prepare herself mentally so that she may understand the new system and she will be of great help to the practice because of her basic computer skills and also because she is young she will be able to master the new technology faster than her other workmates. If I were her could have remained in the facility. As a healthcare professional, though I will be employed I will always take the work seriously as the owner because this is my passion, my career and I would like to see it in the next level. I will invest my time and resources to help all those who will be in need of my service at all the time. I will always set standards and examples for my coworkers to follow. I will make all the efforts to see the health care improve. I will always be in the frontline when it comes to reforming the nation’s health care system. Government should be fully be involved in reforming of healthcare services for instances the government should ensure that each citizen who is living beyond the poverty line have free access healthcare, they should also construct more facilities to make easier for patients to access healthcare services. It important for people to have health insurance because it helps in case the patient cost of treatment is huge, it relieves the patients family the

Qualitative Research Essay Example | Topics and Well Written Essays - 500 words

Qualitative Research - Essay Example Students who go to teach abroad have experience and deal better with diversity issues and hence when it comes to employment, employers prefer these students as they can be able to handle students better as students are not the same. The interview has yielded three different coding after undergoing in depth analysis of the themes mentioned above. The first is that teaching abroad leads to a re-evaluation of an individual’s personal values having experienced the lifestyle of other people different from what one is used to. The second is that this experience of different cultures eventually leads to acculturation and this marks the end of stereotypes against people and communities. Lastly, there is the issue of the student having a broader perspective not only on the issues of teaching but about life in general as they get to live another life totally different from theirs and get to understand what life is really about as well as know the importance of not taking things for

Lab Essay Example | Topics and Well Written Essays - 250 words - 1

Lab - Essay Example In order to ensure accuracy and precision, it was necessary to re-calibrate the spectrophotometer three times at every new wavelength set. Recalibration of the spectrophotometer was done by filling the cuvettes with deionized water and altering the wavelength to 470 nm, 565 nm or 635 nm. Before starting the spectrophotometer, ensure that the lid is closed. Results were obtained by running each sample three times at every new wavelength set. The new wavelength for the second part of the experiment was then obtained by comparing the recorded data. The results indicated that the blue dye had an absorbance of 0.211 for the 565 nm wavelength that correlates to the green wavelength that was the highest when compared to the red and green. After choosing the dye, 10 different stock solutions with concentrations that range from 0% to 100% by increment of 10 dilutions were made. The concentration of the standard solution (the 100% concentration of dye) was reduced by diluting with deionized wa ter, in a graduated cylinder, to make the dilutions that depended on the calculations made. The dilutions were then placed into the spectrophotometer to obtain their percent transmittance. The data was then recorded into a

The Essentials of Marketing Mix Essay Example | Topics and Well Written Essays - 2000 words

The Essentials of Marketing Mix - Essay Example Therefore, the marketing mix for each of these product categories also needs to be different. It seems that marketers use different marketing mix strategies even for goods under the same product category. This paper will analyse the marketing mix strategies of two existing brands that market luxury goods. Theoretical Concepts of the Marketing Mix Elements The term ‘marketing mix’ was firstly used by Neil Borden in 1953. The theory of marketing mix contains four main elements called 4 P’s of marketing; product, price, place, and promotion. These four elements constitute the entire promotional campaign; and â€Å"when these are effectively blended, they form a marketing program that provides want-satisfying goods and services to the company’s market (Spiro, Stanton, and Rich, 2003, p.10). The term marketing mix reflects a broader concept that includes several marketing aspects which all work toward a similar objective of creating awareness and customer loyal ty. Every firm considers marketing mix as a vital strategy as the elements of marketing mix play a significant role in each stage of product life cycle. In the modern days, ‘people’ is added as the 5th P to the marketing mix elements in order to represent the target people. The 4 P’s of marketing are briefly described below. 1. ... Product is a crucial element that has the ability to lead the whole business operations to success or failure. Hence, in order to retain product competitiveness in the market, marketers usually employ product differentiation strategy as a tool to differentiate their products from those of its competitors. In short, while marketing a product, the marketer must take specific product decisions regarding ranges of factors like brand name, functionality, packaging, warranty, styling, and quality. 2. Price Simply, price determines the numerical value of the product or it is the amount that a customer pays for the product. A marketer may increase or decrease the price of his product according to its demand in the market. Different pricing strategies are used to price a product in various situations. Premium pricing is a most common pricing strategy by which a higher price is charged for the product; it is practiced if the product possesses a substantial competitive advantage over the compet ing products. In addition, penetration pricing, economy pricing, price skimming, psychological pricing, geographical pricing, and numbers of others pricing strategies are used to price a product. Marketers must take price flexibility and price discrimination into account while formulating pricing decisions. 3. Place Place represents a location where a product is marketed. It may either be a physical store or be a virtual store on the internet. According the theory of marketing mix, the place also refers to channel, distribution, or intermediary. In other words, place is the channel through which goods and services are moved from the marketer to the ultimate consumers. The marketer has to formulate clear decisions on distribution channels; for instance, he has

Islamic Religion in Prison Essay Example | Topics and Well Written Essays - 1500 words

Islamic Religion in Prison - Essay Example can be traced back to the eighteenth century (Latessa & Allen, 1997), and many scholars of the contemporary prison noted down that religious reflection and beliefs had lots of influence on developing current, secular prison practices (Rothman, 1995; Young, Gartner, O'Connor, Larson, & Wright, 1990). In light of this, this paper presents the results of a study exploring the process of conversion to Islam amongst young male prisoners. In accordance with Rambo (1993, pg. 13), there are effectively four ways in which religious adaptation can be practiced: it perhaps a practice of increased loyalty and commitment within the same religious composition; a move from non religious devotion to a religious life; a change from one religion to another; and the shifting of a person from one group of people to another inside the same major religious practices. As such, the population of Islamic conversions in prison is expected to be varied, consisting of different traditions and different previous experiences of religious activities, as well as persons who recognize themselves as Muslim whose religiousity becomes more important upon imprisonment; persons who do not identify themselves with any religion prior to imprisonment but who then subsequently adopt Islam whilst in jail; and inmates who were following non-Islamic religions prior to, or certainly during part of, their imprisonment, but who then convert to Islam. Within prison, a potential convert can come across a setting that is in support of the practice of conversion. Kose's (1996) study of Muslim conversions in prison shows that the majority of persons practiced three patterns of conversion to Islamic religion, given that "intellectual, affectional, and investigational patterns". Initial skepticism about prior faiths and intellectual finding within Islam values often paves the way towards conversion, and this has come with by individualistic contacts with Muslim brothers or links and a period of "carrying-out-tests" with Islamic religion. The prison environment is itself sometimes a 'hazardous environment' for inmates, owing to the high levels of 'violent behavior' that can be practiced, which may consist of sexual or physical threats and attacks (Edgar and O'Donnell, 1998). However, converting to Islam in jail may serve to lessen an inmate's threat from unfair treatment. Several researchers reported

Moods of Poetry Essay Example for Free

Moods of Poetry Essay Poetry is a way of expression a speaker’s feelings and emotions into a literary work. All poems have unique tones and moods which show what the speaker feels when writing the poem, and what the reader feels when reading it. For example, â€Å"The Rhodora† by Ralph Waldo Emerson, â€Å"Sonnet XVII: Shall I Compare Thee to a Summer’s Day?† by William Shakespeare, and â€Å"Song of Myself† by Walt Whitman, all have the similar mood of happiness and vitality. In â€Å"The Rhodora† by Ralph Waldo Emerson, the speaker finds a flower that is unique in beauty compared to the rest of nature. This poem is written loosely in iambic pentameter with a rhyme scheme of aabbcdcdeeffghgh. In line twelve the speaker states â€Å"Then beauty is its own excuse for Being;† meaning that the purpose of the flower is to show beauty, and nothing more. â€Å"The Rhodora† provides the reader with a mood that is happy and uplifting and gives the reader a more respectful view of nature. â€Å"Sonnet XVII: Shall I Compare Thee to a Summer’s Day?† by William Shakespeare, is a sonnet which consists of 14 lines and is in one stanza. In line two the speaker writes â€Å"Thou art more lovely and more temperate†. The speaker is saying that she is more beautiful and gentle than anything he has ever seen. The speaker states that he loves her more than a summers day. The mood of this poem is uplifting and loving, making the reader happier.

Burned by Ellen Hopkins Essay Example for Free

Burned by Ellen Hopkins Essay Ellen Hopkins wrote this novel about a girl who grew up in a Mormon household, and is beginning to think that this is not a lifestyle she wants for herself. With an abusive father, lazy and passive mother, and constant conflicts with the Mormon teachings and beliefs, she refuses to give in to that way of life. She refuses to ever become property to a husband who she is taught to â€Å"obey† or a baby producing machine. With her new resilience and want for a normal life, it angers her father. He sends her to live with his estranged sister for the summer, but what he doesn’t realize is that he’s giving her freedom and a chance to live. She learns to love and that life as she knew it was never a life meant for her. Hopkins’ book shows the life of a Mormon girl; Pattyn Scarlet Von Stratten. Pattyn is tired of the Mormon lifestyle and rebels against her family and the rules of her home and church. Her father spends most of the time drunk and angry and her mother has a whole household to take care of. After Pattyn gets in a fight and breaks a window, her family has had enough of her rebelling so they send her to live with her Aunt, out in the middle of nowhere, for the summer, so she can no longer get in trouble. It turns out that she has fun on her stay with her aunt, she learns how to drive and ride a horse, and meets the love of her life. She fell in love with Ethan, the son of her aunt’s friend. He is not Mormon and her father would kill the both of them if they were together. After returning home things start to go bad again. She mouths off to her father and gets beaten. She takes the rap for something her sister does, and gets beaten to save her sister. She also learns that she will have Ethan’s baby. Like all of Hopkins novels, Burned also has a tragic ending. Ethan and Pattyn get in a car wreck and she wakes up in the hospital to learn that she lost Ethan and her baby. In the end she says that God could not be love because love was a corpse, because she lost the love of her life, and the only thing remnant of him. The book leaves you with the vision of Pattyn sitting above a busy highway, about to take you own life.

Distortion effect for electric guitar

Distortion effect for electric guitar Distortion Effect For Electric Guitar Using FPGA Introduction Project Goals And Objectives The goal of the project is to implement distortion effects for electric guitar on an FPGA board. The algorithm that is going to be used is The Extended Karplus Strong Algorithm (Jaffe Smith, 1983). The analog audio signal from the electric guitar is captured by the analog to digital converter (ADC) module of the board. The FPGA is going to send the digital audio signal to a speaker to be played. The algorithm is going to be implemented on FPGA instead of using ASIC design approach. The pros and cons of FPGA design and ASIC design are discussed on the Xilinx website. The design advantage comparison of FPGA and ASICand the design flow comparison of FPGA and ASIC (Xilinx Corporation, 2009). ASIC design has more steps to complete as can be seen . Also, it is suitable for very high volume designs. For a single unit, using FPGA is a better solution. FPGA has no upfront non recurring expenses. It is faster to implement. Manufacturing of ASIC design chips take long time. However, a design can be downloaded to the FPGA and programmed very fast. Considering all these, using FPGA design is more suitable for this project. Project Deliverables The deliverables include the Verilog HDL code of the design. It is going to be synthesizable and can be used with suitable FPGA boards. The final project report is going to be delivered. It is going to include the details of the hardware algorithm, the design process and the results obtained from the functional verification and the hardware validation of the system. A demonstration of the project is doing to be done with the developed prototype of the system. The electric guitar is going to be the input of the system. The output from the board is going to be played through speakers. Technology Trends Before the invention of FPGAs, CPLDs (Complex Programmable Logic Device) were the most complex programmable logic devices. And before CPLDs, PALs (Programmable Array Logic) were used frequently. PALs were introduced in March 1978 by Monolithic Memories, Inc. They are only one time programmable. PALs are consisted of PROMs (programmable read-only memory). They were mostly used in minicomputers. These devices have fixed OR and programmable AND arrays. This enables the implementation of sum of products logic. A simplified programmable logic device. Typically, PAL devices have a few hundred gates. CPLD devices have higher complexities compared to PAL devices. They have similar features to both PAL devices and FPGAs. Like PALs, they dont have external ROMs, which enable the CPLDs to start functioning just after startup. They have much higher number of gates compared to PAL devices. They have around thousands to tens of thousands of gates. However, this is low compared to FPGAs, since the number of gates inside the FPGAs can go up to a few millions. FPGAs have the most number of gates and flip-flops compared to the others. They are more flexible but their design is more complex. The first distortion effect for electric guitar wasnt produced on purpose. It was mostly caused because of damaged guitar amplifiers. One example was a recording by Johnny Brunette Trio, which caused a fuzz tone effect. (The Train Kept Rollin, 2009). Electronic based distortion and overdrive effects came to scene in 1960s and 1970s. The effects were achieved by diodes, transistors and amplifiers and most of these pedals were analog. With the improvement in the digital signal processing techniques, digital processors became an important part of the technology in the last decade. Market Research The digital products in the market nowadays feature more adjustable effects than just a distortion effect. Typically, they have parallel effect modules that can run simultaneously. They also have advanced software. They have preset tones and effect libraries, tuners and even more features. Also, most of them have USB interfaces with a PC or MAC for compatible recording software. So, the projects features arent going to be able to match the products features in the market. Boss, Line 6, Zoom, Korg, Digitech are among the major companies which produce digital guitar effects processors. The bestselling multieffect electric guitar processors on Amazon.com. It can be observed that Zoom and Digitech have the most market. Requirements Functional Requirements The electric guitar will be connected to the FPGA boards analog to digital converter input. The analog to digital converter is going to convert the incoming analog signal to an 8-bit digital signal. The sampling frequency is going to be 44100 Hz, which is the standard for most of the digital audio files. The reason for choosing this sampling frequency is the human ears ability. The human ear cannot perceive frequencies above 20 KHz. According to the Nyquist Sampling Theorem, a signal can be exactly reconstructed from its samples if the sampling frequency is greater than twice the highest frequency of the signal. If the highest frequency that the human ear can perceive is considered to be 20 KHz, anything above 40 KHz is going to be enough for sampling frequency (Schulzrinne, 2008). The signal is going to be processed inside the FPGA using The Extended Karplus Strong Algorithm (Jaffe Smith, 1983). The processing should be fast enough so that the human ear cannot understand the delay between the time when the player hits a note on the guitar and the time that the output is played by the speakers. After the processing, the 8-bit signal is going to be converted to analog. Finally, this analog signal is going to be sent to the speakers and played. The hardware functionality that the system is going to provide. Nonfunctional Requirements The most of important constraint on the system will be the time constraint. The delay between the input and output audio signals must be minimized. This requires the design to be fast. For this purpose, the resources available on the FPGA should be used efficiently. The most of important constraints on the timing of the design is going to occur due to the algorithm. Floating-point arithmetic might be needed to use according to the algorithm. This might cause the calculations to take longer. Also, another constraint on the system is the speed of the FPGA. The speed of the FPGA is not going to cause a problem for sampling the incoming analog audio signal. However, the speed of the FPGA is going to put a constraint on the speed of the algorithm. A pipelined algorithm might be used in order to satisfy the requirements for the speed and the timing of the system. There are going to be feedback loops, filters and saturator blocks in the system. So, a pipelined algorithm is going to increase the utilization of these blocks and this is going to result in the increase in the throughput. If there is a pipelined algorithm, more resources are going to be needed to implement the pipelined system. The limited amount of the resources such as memory blocks and arithmetic units might put a constraint on the design. Also, another constraint is going to be the data width of the ADC and DAC. Due to the limited number of bits on ADC and DAC, the quality of the digital audio signal is going to be limited. Product Requirements Analysis The product requirement analysis is done using Quality Function Deployment (QFD) technique. The most important criteria for customer satisfaction are low delay time and distortion effect level. Also, good sound quality is very important too. Implementation of additional effects is the least important feature of the product. Low power consumption, low cost, effect adjustability, good bass and treble sounds, good feedback are also expected to have good standards by the customer. In order to meet the customer expectations, most important step is choosing the distortion effect algorithm correctly. The use of external resources should be kept to minimum level in order to meet the speed requirements of the system. Any use of external memory is going to cause additional memory access time and cause the system to function slower. This is going to result in an unwanted delay time. Bit resolution is also important. It is going to affect the sound quality. The higher number of bits is going to increase the quality. It might also help us get rid of using floating point arithmetic for implementing the saturation algorithm. However, the higher number of bits might cause a problem with the pipeline implementation. Project Requirements FPGA has to capture the analog sound and this signal is going to come from the output of an electric guitar. The FPGA board that is going to be used is chosen to be Spartan-3A Starter Kit board because of its built in analog to digital converter and digital to analog converter modules. The board also has a stereo mini jack for audio. These features make this board very suitable for audio processing and thus, very suitable for this project. Also, the FPGA chip has 700 K gates (Xilinx Corporation, 2009). In order to play the output, stereo speakers are going to be connected to the board pin to which the output signal is connected. The design is going to be done in register transfer level (RTL). The RTL design of the system is going to be described using Verilog HDL. In order to do this, Xilinxs design tool Xilinx ISE Webpack 11.3, which is free a program, is going to be used. Before prototyping the system, functional verification has to be completed successfully. For this purpose, Modelsim, which is develop by Mentor Graphics, is going to be used. Before starting the hardware design of the system, the algorithm is going to be simulated and verified using functional blocks in MATLAB Simulink. The hardware requirements for the system are and the software requirements for the system. Design Architecture As discussed earlier, the algorithm that is going to be used is The Extended Karplus Strong Algorithm (Jaffe Smith, 1983). The algorithm extensively uses filters. The algorithm is modeled and simulated under MATLAB Simulink. The model consists of functional blocks. The filters are defined by their discrete transfer functions. There is also a feedback loop. The sound is amplified by a gain block and passes through a saturation block. The saturation block basically causes the signal to saturate if its amplitude goes over or below specific thresholds. So, the higher the signal is amplified by the gain block, the more the signal is going to get distorted; since it is going to be saturated from lower amplitude compared to its new peak value. The model of The Karplus Strong Algorithm. Since there are consequent filter blocks, the signal is going to be delayed. To overcome the problem, the level of parallelism should be increased. Since there are 20 block RAMs in the FPGA, these can be used for increasing the pipeline depth and the level of parallelism. When an 8-bit sample passes though the first filter, it is going to go to the second one. Instead of waiting and doing the second operation using the same hardware, we should maximize the use of the resources and send the data that passed through the first filter to another resource. During that time, the other sample can pass through the first filter. Usage of block RAMs might be very beneficial here, in order to increase the throughput and the speed of the system. Since the data that is going to be processed isnt going to be large, only the internal block RAMs might be enough. Also, use of an external RAM is going to put more delay on the line because of the longer memory access time. This is highly undesirable since the most important criterion for the system is its speed. Structure The system consists of four main parts. First part is where the user interacts with the system. The user is going to generate an output from the guitar and that output is going to be captured by the FPGA board. FPGA is going to the process the output and pass it to the third part of the system, speakers. The stereo output is going to be played by the speakers. Also, a PC is needed to send the .bit file to program the FPGA. The FPGA board. It has an audio output port on the right top. If needed, DDR2 SDRAM can be used as external memory. The analog digital circuitry is used for capturing the analog signal to the board. The circuitry has 2-channel 14-bit analog to digital converter and 4-channel 12-bit digital to analog converter. The switches can be used for turning the distortion on and off. Also, they can be used for the same purpose if additional sound effects are added to the system. Rotary knob can be used for adjusting the level of the distortion or the gain or the volume. The quantity that is going to be adjusted can be determined by the switches since there is only one rotary knob. Interface There are three interfaces in the system. The first interface is for programming the FPGA. The connection between the FPGA and the computer is going to be achieved with USB 2.0. Xilinx iMPACT tool is going to be used to program the FPGA. The second interface is for capturing the analog audio signal from the electric guitar to the FPGA board. The on board analog to digital converter is going to be used for that purpose. Analog to digital converter unit on the board. The third interface is going to be between the FPGA and the speaker. The digital signal is going to be converted to analog signal using Xilinxs digital to analog converter module and it is going to be sent to the audio jack port of the board. The stereo audio jack module. Implementation Implementation Scope As discussed in Section 3.2, the system consists of four main parts. The module for sending the .bit file from the PC to the FPGA is already given with Xilix iMPACT tool, so no implementation is required for this. The second module is the audio input to the board. This is the input module. The input module is going to be implemented with the help of on board analog to digital converter. As discussed earlier, the sampling rate and the bit resolution are the most important parts of the input module. The sampling rate is going to be 44100 Hz and the resolution is planned to be 8 bits. The captured analog signal is going to be converted to digital signal and sent to FPGA module for processing. FPGA module is going to be responsible for processing the digital signal. For faster and efficient processing, pipelined implementation is going to be done. This is going to be done using RTL description of the hardware with Verilog HDL. The output module is going to convert the processed digital signal to analog and send it to the boards audio jack port for playing the processed signal using speakers. Xilinxs DAC module is going to be used for the implementation of this module. Implementation Coverage The algorithm that is going to be used for implementation is The Extended Karplus Strong Algorithm (Jaffe Smith, 1983). The block diagram of The Extended Karplus Strong Algorithm. The output is going to be sent to gain and saturation blocks. There are filter blocks and delay blocks in the system. These functions are going to be implemented inside the FPGA. The first functional block is a pick-direction low pass filter (Smith III, Pick-Direction Lowpass Filter, 2009). The second functional block before the feedback loop is a pick-position comb filter (Smith III, Pick-Position Comb Filter, 2009). In the feedback loop, there is a delay block on the top. The other blocks are again filters. After the delay block, the signal goes through a two-zero string damping filter (Smith III, Two-Zero String Damping Filter, 2009). Before the addition operation in the feedback loop, another pick-direction low pass filter is going to be used. After the loop, there is going to be dynamic level low pass filter (Smith III, Dynamic Level Lowpass Filter, 2009). After these filters and delays, there is going to be a gain block which is used for increasing the level of distortion. Distortion effect is going to be generated by a saturation block. The saturation can use either hard clipping or soft clipping. Soft clipping has higher complexity. It is a third order polynomial. It results in a smoother sound. However, for more distorted and fuzzy sound, hard clipping is preferred. Since it has a heavier sound and is easier to implement, hard clipping is going to be used. The input-output relations of hard clipping and soft clipping Develop Or Adopt Decision The most important part for the project is the FPGA board. It is going to be adopted. If I wanted to design the circuit with a PCB design tool in which I am not experienced, I would have paid a lot of money to get it manufactured. And the design has to be perfect before getting the chip produced. The decision of choosing whether to use FPGA design or ASIC design was discussed earlier in Section. So, buying and using an FPGA board is the best option here. Spartan 3A Starter Kit is going to be used for the project. For the output interface of the design, Xilinx has a module described in Verilog and is available for free. For DAC and output purposes, that module is going to be used. If there is an available module for the input port of the system for free from Xilinx, it is going to be adopted. Otherwise, the ADC module is going to be developed according to the ADC hardware available on the FPGA board. The design on the FPGA is going to be based on an algorithm but it is going to be designed by me. Also, an electric guitar and speakers with amplifiers are needed for the project. They were already available before the start of the project. For software, Xilinx ISE, Xilinx iMPACT, Modelsim XE and MATLAB are going to be used. MATLAB is already available and the others have free versions for students. Implementation Process Three modules are going to be implemented. Each module can be implemented independently from each other. Finally, all the modules are going to be connected under a top module. DSP module is the main part of the design where the algorithm is going to be implemented. The functional verification of the design is going to be independent from the other modules. Implementation Resources The resources for implementation can be grouped into two. First, we need hardware resources. The second group is the software resources. The most important resource for hardware is the FPGA development board. Spartan 3A Starter Kit is going to be used. This specific board is chosen due to some reasons. This board is suitable for DSP applications. It has ADC and DAC modules. It also has a stereo audio jack for outputting the processed signal. So, this board is going to be used for implementation. FPGA is going to be programmed from a PC. The hardware of the system is going to be described using Xilinx ISE tool, which requires a PC. So, we also need a PC for implementation. The connection of the board with the PC required a USB cable, which is provided with the board. We also need an electric guitar and speakers. The required hardware resources for implementation. Besides the hardware resources, some software resources are going to be needed too. First, before starting writing the code for the hardware, the algorithm is going to be tested and the functional blocks are going to be made clear using MATLAB Simulink software. For synthesis and implementation, Xilinx ISE is going to be used. It is going to synthesize and implement the hardware described by Verilog HDL. It also includes Xilinx iMPACT tool which is used for sending the .bit file to the FPGA for programming. For functional verification, Xilinx Edition of Modelsim, developed by Mentor Graphics is going to be used. Implementation Activities The project group consists of only one person. So design, verification, implementation and testing are going to be done by me. During the project, additional training and study is going to be required in digital signal processing and filters. Also, digital filter design should also be studied. Another thing that needs improvement is writing testbench to verify the designed system. Testing Testing Scope The testing of the system consists of two parts. There is a functional verification part and a hardware validation part. For functional verification, Modelsim XE software is going to be used with Verilog HDL. The parts that are going to be tested are the input module, the output module, the DSP module. After the integration of the modules in order to form the system, the whole system is going to be tested. Also, the hardware validation of the DSP and output modules can be done without a working input module. A randomly generated signal in FPGA can be processed and sent to output module for playing and this can be tested. Testing Coverage As explained in Section, the modules are going to be tested individually at first. The input module is going to get an analog signal from an external source. This might be coming from the electric guitar or directly from a PC. If the input signal is coming from PC, the signal can be adjusted to be simple and therefore testing can be simpler. After the conversion, the signal is going to be observed. Also, if the output module is working, the input signal can be directly transferred to the output module without any signal processing done on it. A randomly generated signal inside the FPGA is going to be enough to test the output module. DSP module is going to be tested by functional verification. The filters, the gain and the saturation blocks are going to be tested. After these, the whole DSP module is going to be tested. An example of input and output of the system with hard clipping. Pass/Fail Criteria The pass/fail criterion for the input module is going to be its analog to digital conversion performance. If a given analog input can be correctly converted to digital signal, it is going to pass the test. Digital conversion operation with its input and expected output. The module, the expected output is going to be the signal on the bottom (Azima DLI , 2009). In order to pass the test, the module has to give the correct output for each stimulus applied. The output module has to do digital to analog conversion and send the signal to speakers. For that, a signal is going to be generated inside the FPGA. This signals amplitude and frequency is going to be changed. According to the changes, we are going to expect different outputs. The output is going to be listened through the speakers. In order to pass the test, the output module should correctly respond to every amplitude and frequency change. The DSP module is going to be tested with functional verification. A reference model is going to be constructed in behavioral level. Randomly generated stimulus is going to be applied to the design and to the reference model at the same time. In order to pass the test, the results from the DSP module and the reference model have to match 100%. Another important criterion for the DSP module is its timing. The delay between the input and the output has to be below a determined quantity in order to pass the test. Testing Approach In order to test the DSP module, a self checking testbench is going to be written using Verilog HDL. There is going to be a behaviorally modeled reference unit inside the test bench. The test bench is going to generate random stimuli. These stimuli are going to be applied to both a design under test unit (DUT), which is a module from the design, and the reference model. Then, the results are going to be compared in a scoreboard. The verification approach. Also, the timing of the system is going to be considered since it is one of the most important parts of the project. After the functional verification, the timing analysis of the implemented system must be done using Xilinx ISE. Testing Resources First, in order to test the algorithm, MATLAB Simulink is going to be used. In order to test the input module, preferably a PC or an electric guitar is going to be needed as discussed in the second paragraph. To test the output module, speakers or headphones are going to be needed. For functional verification of the DSP module, Modelsim XE is needed. Also, for the timing analysis of the design, Xilinx ISE is going to be used. Test Cases After these inputs are applied, the outputs from the reference model and the DUT are also going to be stored in response file, which is going to be in .txt format. Finally, a log file is going to show where the errors occurred, if there are any errors or it is going to show that no errors occurred in the simulation. Looking at the log file and the response file, we are going to able to see where exactly the errors occurred. Test Activities Since the group has just one member, every part of testing is going to be done by me. More training about writing self checking test benches using Verilog HDL should be done. 6. Schedule If we look at the PERT chart, we can calculate the critical path. The critical path consists of the following activities: A-F-G-H-I-J-K. This path leads to a completion time of 133 days. If the most optimistic and the most pessimistic completion of each activity is estimated, we can calculate the expected completion time and the variance of the project. The expression for the expected completion time is given in Equation and the expression for variance is given in Equation. Using these equations, the completion time and the variance are calculated. The activities in the critical path are highlighted and the calculations are done according to the critical path. PERT calculation gives almost the same result with the CPM result. CPM result was 133 days. PERT calculation gives an estimated project completion time of 133.166 days. Also, the variance turned out to be 26.58. This means the project can be completed 26.58 days earlier or later. The Gantt Chart of the project is given. The estimated start date of the project is December 27, 2009. The project is planned to be completed on May 9, 2010. Bibliography Azima DLI . (2009, February 8). Analog to Digital Conversion. Retrieved November 29, 2009, from Azima DLI Corporation Web Site: http://www.azimadli.com/vibman/analogtodigitalconversion.htm Collicut, M. (2009, March 3). Extending the Karplus-Strong Algorithm to Simulate Guitar Distortion and Feedback Effects. Retrieved November 29, 2009, from McGill University Web Site: http://mt.music.mcgill.ca/~collicuttm/MUMT618/KSA_distortion_and_feedback.html Jaffe, D. A., Smith, J. O. (1983). Extensions of the Karplus-Strong plucked string algorithm. Computer Music Journal , 56-69. Schulzrinne, H. (2008, January 9). Explanation of 44.1 kHz CD sampling rate. Retrieved November 27, 2009, from Columbia University Web Site: http://www.cs.columbia.edu/~hgs/audio/44.1.html Smith III, J. O. (2009, March 21). Dynamic Level Lowpass Filter. Retrieved November 28, 2009, from Stanford University Web Site: https://ccrma.stanford.edu/realsimple/faust_strings/Dynamic_Level_Lowpass_Filter.html Smith III, J. O. (2009, March 21). Pick-Direction Lowpass Filter. Retrieved November 28, 2009, from Stanford University Web Site: https://ccrma.stanford.edu/realsimple/faust_strings/Pick_Direction_Lowpass_Filter.html Smith III, J. O. (2009, March 21). Pick-Position Comb Filter. Retrieved November 28, 2009, from Stanford University Web Site: https://ccrma.stanford.edu/realsimple/faust_strings/Pick_Position_Comb_Filter.html Smith III, J. O. (2009, March 21). Two-Zero String Damping Filter. Retrieved November 28, 2009, from Stanford University Web Site: https://ccrma.stanford.edu/realsimple/faust_strings/Two_Zero_String_Damping_Filter.html Sullivan, C. R. (1990). Extending the Karplus-Strong Algorithm to Synthesize Electric Guitar Timbres with Distortion and Feedback. Computer Music Journal , 26-37. The Train Kept Rollin. (2009, November 21). Retrieved November 21, 2009, from allmusic: http://www.allmusic.com/cg/amg.dll?p=amgsql=33:jjfoxzq0ldte Xilinx Corporation. (2009, April 8). Getting Started with FPGAs FPGA vs. ASIC. Retrieved November 20, 2009, from Xilinx Corporation Web site: http://www.xilinx.com/company/gettingstarted/fpgavsasic.htm Xilinx Corporation. (2009, October 6). Spartan-3A Starter Kit. Retrieved November 27, 2009, from Xilinx Corporation Web site: http://www.xilinx.com/products/devkits/HW-SPAR3A-SK-UNI-G.htm

Ebonics :: essays research papers fc

EBONICS Ebonics, also known as Black English, is a nonstandard dialect spoken in many homes in the inner cities of America. This nonstandard language is often looked upon as low-class or lazy talk. This is not the case, however. Due to consistencies found in the dialect, there seems to be an order. It has been found that, when learning English, African-Americans adapted the language using some of the structure and rules of their own native tongue. This Black English has carried on through slavery and then freedom for hundreds of years. Although there is a coexistence of more than two dialects in our society, those in power forget the flexibility of our language and see no other way than the use of Standard English. Although many Americans tend to scorn any careless variation of the Standard English, flexibility of the language is, perhaps, a main reason for its survival. In 1905, a Danish scholar and great authority on English, Otto Jespersen, wrote: English is like an English park, which is laid out seemingly without any definite plan, and which you are allowed to walk everywhere according to your own fancy without having a fear a stern keeper enforcing rigorous regulations. (MacNeil 141) This freedom has created the English we speak today. Although a little behind the times, Oxford changes the rules as to what is correct English due to what is being spoken. In English Belongs to Everybody, Robert MacNeil, feels that English has prospered and grown because it was able to accept and absorb change (140). So change in the English language helps it grow, yet the dialect of the inner city blacks in our country is looked upon as a problem. To those in charge, there is no more room for growth. It is apparent that there are many types of dialect within American English. The coexisting of two or more languages, either serving together in the same area or servicing different areas, is as old as language itself (Pei 106). This has happened throughout time and appears to be inevitable. It is impossible to believe an entire country could conform to one language, and then only one dialect of that language. Throughout history societies have survived for some time using different languages until these language barriers tore territories apart. It is apparent how, in America, barriers between dialects separate black men from white men even more than physical conditions.

The Art of Leadership Essay -- Papers Leading Personality Essays Paper

The Art of Leadership What is leadership? Leadership is having the ability to give guidance to those that will follow. Those that follow will help to complete the mission. Leadership is an immature science and the body of knowledge in the field has developed through a series of fits and starts. Leadership is a soft science, just as anthropology, sociology and psychology. It cannot be proven exactly what it is. Leadership is an art; the skillful application of leadership behaviors beyond techniques is much the same as the skillful application of brushstrokes by a master painter. Leadership is both rational and emotional. Some people take several years and even several classes and still can’t quite be a good leader. I even took a test, which more or less states that I need to relax and calm down. The test covers several different areas ranging from personality quirks to communication and even how I prefer to handle conflicts. Introduction This paper will be discussing several areas that were examined through the test on leadership and personality that was taken by the author. Some of the major points that will be discussed are how the author rates himself against others on his team or in his group. A couple of other major points that will be touched on are conflict management and communication skills. Also, the author will be covering some of his ideas on leadership and whether or not any one individual can perfect it. The author has quite a bit of experience in these areas and conveyed some of his ideas in this paper. Strategy Leadership is a social process shared among all members of a group. Leadership development comes t... ...e people to totally change their way of doing things but if there are some problems, I hope those individuals were able to pull some ideas out of this in the long run. Conclusion While writing this paper I concluded several different things about leadership. Most people are very mistaken when it comes to the topic of leadership. It is a common belief that everyone has the potential to be a good leader, which is not true. This is proven time and time again by people who try to start their own business and it goes under in one or two years because they don’t know how to get the most out of their employees and keep them happy at the same time. In the end, a leader will always accomplish the mission and never fail his subordinates. Bibliography: 1. Robbins, Stephen P. Organizational Behavior. Upper Saddle River, NJ: Prentice. Hall, 2000.

Goal Setting Essay -- essays papers

Goal Setting In the first article that I found It stated that Goal Setting is a formal process for personal planning, and is a form of motivation. It is used for a target that a person works for so they can be successful. The process of goal setting is used by many people throughout the world that are trying to and have already achieved something in their lifetime. Setting goals helps a person remain focused on being successful, stay away from distractions, and will help with motivation. There are two types of goal setting: Long-term, and Short-term goals. Short-term goals are smaller goals that are â€Å"easier† to achieve, and will keep the person motivated and continue to strive for success. They also are goals that lead up to the Long-term goals. The Long-term goals are usually the goals that give you a vision of what you are trying to accomplish. These type of goals can also be called Lifetime Goals. When setting goals, one must remember to set clearly defined goals that are not impossible to achieve. After achieving the goals that you set for yourself, you will start to become confident, motivated, and realize your abilities. After realizing your abilities, you might find yourself setting higher goals that are more difficult for you to accomplish, but with the confidence you acquired from your previous goals, you are more likely to accomplish the more difficult goals. This particular article used eight broad guidelines to help set effective goals: 1- State each goal as a positive statement 2- Be precise 3- Set priorities 4- Write goals down 5- Keep operational goals small 6- Set performance goals, not outcome goals 7- Set realistic goals 8- Do not set goals too low It is important to enjoy the ha... ...when review those goals in my head, most of them fit in the â€Å"Where Goal Setting Can Go Wrong† category. I would set unrealistic goals, and outcome goals not performance goals. After reading the articles, it motivated me to start setting goals for myself, and try to become the best person I can. There are so many things that I want to accomplish, and now I know how I can get started on achieving them. I realized I have to start with setting Short-term goals that are precise, positive, organized, and realistic. These goals will keep me motivated and I will continue to strive for success. I would also have to set Long-term visual goals so my Short-term goals would lead up to something positive for my life. Overall, These articles made me believe that goal setting is a very important part of being successful, and I believe that everyone should use this process. Goal Setting Essay -- essays papers Goal Setting In the first article that I found It stated that Goal Setting is a formal process for personal planning, and is a form of motivation. It is used for a target that a person works for so they can be successful. The process of goal setting is used by many people throughout the world that are trying to and have already achieved something in their lifetime. Setting goals helps a person remain focused on being successful, stay away from distractions, and will help with motivation. There are two types of goal setting: Long-term, and Short-term goals. Short-term goals are smaller goals that are â€Å"easier† to achieve, and will keep the person motivated and continue to strive for success. They also are goals that lead up to the Long-term goals. The Long-term goals are usually the goals that give you a vision of what you are trying to accomplish. These type of goals can also be called Lifetime Goals. When setting goals, one must remember to set clearly defined goals that are not impossible to achieve. After achieving the goals that you set for yourself, you will start to become confident, motivated, and realize your abilities. After realizing your abilities, you might find yourself setting higher goals that are more difficult for you to accomplish, but with the confidence you acquired from your previous goals, you are more likely to accomplish the more difficult goals. This particular article used eight broad guidelines to help set effective goals: 1- State each goal as a positive statement 2- Be precise 3- Set priorities 4- Write goals down 5- Keep operational goals small 6- Set performance goals, not outcome goals 7- Set realistic goals 8- Do not set goals too low It is important to enjoy the ha... ...when review those goals in my head, most of them fit in the â€Å"Where Goal Setting Can Go Wrong† category. I would set unrealistic goals, and outcome goals not performance goals. After reading the articles, it motivated me to start setting goals for myself, and try to become the best person I can. There are so many things that I want to accomplish, and now I know how I can get started on achieving them. I realized I have to start with setting Short-term goals that are precise, positive, organized, and realistic. These goals will keep me motivated and I will continue to strive for success. I would also have to set Long-term visual goals so my Short-term goals would lead up to something positive for my life. Overall, These articles made me believe that goal setting is a very important part of being successful, and I believe that everyone should use this process.

Mountain man brewing company case study solutions Essay

Radico Khaitan’s young and enthusiastic sales force services retail outlets across the country, understanding requirements and fulfilling them, thereby developing enduring relationships. The Sales team comprises professionals with vast domain expertise, years of experience in the liquor industry and a deep understanding of varied markets. Support Services The MIS & IT Department leverages technology to help Radico Khaitan gain a competitive edge. Radico Khaitan was among the first companies in the liquor industry to implement Enterprise Resource Planning (ERP), using SAP, to streamline processes, optimize workflow management, manage inventories and reduce costs. The ready availability of reporting information has facilitated more efficient decision-making and improved customer management. Accounts & Finance Services Radico Khaitan Ltd has been continuously showing growth over previous years and registering healthy profits. This has been made possible through the steps taken by the Finance department like bringing down the cost of borrowings substantially.The Efforts of the finance department has made Radico one of the best prospects for timely repayment of debts and providing the highest safety of funds for lenders. The department also has excellent financial management with strong fundamentals in the short and medium term. Marketing Services In the short span of time, Radico Khaitan has been able to make the transition from being a manufacturer of Extra Neutral Alcohol to being a company with a portfolio of hugely successful brands. Our understanding of market demands and ability to satisfy consumer needs has been responsible for this. Consistently superior quality, a wide range of products, innovative packaging, pricing to suit all pockets, a nation-wide distribution network that covers 95% of retail points, clubs and bars in the country, effective advertising, and popular events and promotions. Other Products & Services Enterprise Resource Planning(ERP) Services 2. Objectives To understand the problems faced by the company before implementation of ERP and the process of ERP system implementation. In addition to this, analysis of the present ERP and suggestion of some improvements. 3. Methodology We would study the different processes in the company and then we will study the problems faced by company before implementing ERP. Prepare the questionnaire to collect data from the company and study the solutions given by the SAP consultant. 3.1.Need For ERP Improve alignment of strategies and operations Improve productivity and insight. Reduce costs through increased flexibility. Support changing industry requirements – Take advantage of the SAP Web-based technology to integrate your end-to-end processes seamlessly. Improve financial management and corporate governance – Gain deep visibility into with financial and management accounting functionality combined with business analytics. Gain higher ROI faster – Install SAP ERP using rapid-implementation techniques that cost less than half what traditional approaches cost. Provide immediate access to enterprise information – Give employees new ways to access the enterprise information required for their daily activities.

Resource File and Personal Theory Paper Essay

Resource FilePsychotherapy is a process that focuses on helping you improve and learn more(prenominal) adaptive ways to deal with the problems or issues within your brio. It trick to a fault be a positive process when going through a difficult period or chthonian increase stress such as starting a revolutionary move or going through a divorce. Gener solely(prenominal)y mental hygiene is recommended when a soul is struggling with a life, work or relationship issue or a intellectual health concern and the issues or concerns ar causing the individual a great deal of pain or upset for longer than a fewer days or interfering with somebody ability to go through their ruler day (Grohol, J., 2014). Behavioral speculation is that constitution is a result of the interaction amidst an individual and their environment. It is focused on unmistakable and measurable fashion rather than mental or emotional behaviors.Cognitive is a form of psychotherapy that empathize the fiber that your thoughts or cognitions claim making you depressed, intense or angry. This form of psychotherapy that we chew the fat cognitive therapy has been shown to be quite affective in helping reduce depression, anxiety, self-destructive risk and marital problems and has been helpful with patients who are on medications who are psychotic or have bipolar disorder. System possibility is whole about what it sounds like arranging and its the opening of remainss which involves the study of their comp anents and how their components interact and basically the dynamics of systems. System is a collection of objects where theirs objects undergo change.A system can be quite capacious it doesnt have to be one particular thing. The idea behind systems scheme is that its an all-encom temporary general conjecture about all findms involving objects that undergo change. multicultural is a slip of psychotherapy thatsees all people as cultural beings, that all of our actions thoughts an d feelings involve culture. Traditionally we might see culture as evolving ethnicity however it involves all sorts of factors like language, sexual orientation, disability, gender, age, class, education level, where you grew up, pietism and other cultural dimensions.Personal possibilityAlfred Adler was born in 1870 in Austria and unquestionable his own theory on individualistic mental science in 1912. Adlers theory is closely related to Humanistic Psychology. Influenced by Freud, Smuts and Vaihinger, Adler based his theory on the clients ability to choke as a fully carrying out adult in clubhouse. Adlers holistic theory views each person as unified. Adler discussed birth order disposition traits. Adlers theory also discussed the roles therapists should take and the techniques that should be used in Individual Psychology therapy sessions. A major difference in Adlerian psychology compared to Freudian is the client is viewed as escapeing courageousness, instead of being me ntally ill in Freuds theory. Adlers belief, that a persons spirit is the center of their personality differed from Freuds belief. (Wood, 2004).Adler agree with Freud that gratification is a central take in but Adler goes on to also stand for that clients have needs for power, security, self-esteem, achievement and amicable welfare. Day (2008) emphasizes that people can settle down how to state their needs, but may non be able to be in charge of their needs. Furthermore, Adler had different viewpoints regarding the theory of childrens inferiority compared to Freuds psychosexual theories (Wood, 2004). Adler also differed from Freud because Freud assigned fixed meanings to objects in dreams. Adler mat up the meaning of each dream is additional to the dreamer (Day, 2008). Adlerian therapists believe the style of life is true by age sextet and remains constant throughout life. Adler claimed that because society and family construct the style of life, the development of personal ity moves to an overall goal, instead of rather than passing through distinct stages (Day, 2008).Individual psychology is based on a crop model, therefore the belief is that everyone has the power to change, but sometimes people might lack the courage to do so. Alder believed that psychological problems are a failure of courage to deal with lifes demands (Day, 2008). operantConditioning was a theory developed by B.F Skinner. Skinner focused more on voluntary behavior and how new behavior is acquired. He basically looked at what happened in the lead a behavior and what happens after a behavior. The before the behavior he called the antecedent and the after behavior he called the consequence. Skinner authored was what happens before someone behaved in order to see if he could cast the behavior.Some elements of an antecedent could be cues and cues appropriate a stimulus just before a behavior is supposed to pass by. Consequences occur after the behavior and can deviate future beh avior- Skinner focused on reinforcements which strengthen behavior and he skint it down to positive reinforcements. Another type of consequence could by punishment that suppresses behavior, for example, acquire detention for acting out. Skinner theory known as Operant instruct shows that you could learn a voluntary behavior by strengthening or weakening either the antecedent or the consequence.ReferencesDay, S. X. (2008). possibleness and design in counseling and psychotherapy 2nd ed. (pp. 174-202). Boston Houghton Mifflin Company. Grohol, John (2014). An knowledgeability to Psychotherapy. Professional Services. Wood, A. (2004). Alfred Adlers treatment as a form of brief therapy. The ledger of contemporary psychotherapy. 33 (4), 287-301.

Ranbaxy Case Project Essay

Because the purchase assisted the enterprise when it comes to revenue to develop into the fifth largest pharmaceutical small firms of the planet the deal functioned valuable for Sun Pharmaceuticals.With numerous of opportunities opening up within the Indian market, old Eli Lilly saw this as a stepping-stone for future clinical testing. Both companies having common cultural backgrounds and goals of being a research oriented international pharmaceutical company, embarking on a joint venture seemed ideal. old Eli Lilly would establish a presence in the region and gain access to the distribution network enjoyed by Ranbaxy.Furthermore, this JV would result in lower costs in production as well as basic research, which are considerable factors in their broad strategy.Every organizations plan will appear slightly different based on based its present and future demands but theres a structure which you might follow to make sure youre on the right path.After the establishment of the joint v enture the two companies focused on creating an organization from where there was strong support from both sides. Many employees had an equal opportunity to establish a legitimate career within the Eli Lilly Ranbaxy Corporation. Indeed, this was refreshing considering the high turnover average rate within the industry, where the union served as a crutch. Within a year after building the infrastructure from the ground up, the JV was able to launch different products and had more than 200 employees.

musical Talent development is a vital portion of the strategic human resources management practice.Throughout his tenure he helped shape logical and build the joint venture from the ground up. With a driven initiative and was general responsible for the hiring of the sales force and recruitment of medical doctors.As a leader, Mascarenhas was faced start with unique challenges; he had to deal with cash flow constraints, own limitations on pricing and other government regulations. Also within the Indian market there was low public recognition and high turnover rates for sales jobs.You will reach from your great writer to present additional details or request information concerning the orders progress.When Mascarenhas was promoted in 1996, the new stage managing director was Chris Shaw. Having a significant background in operations, Shaw helped the company focus on establishing economic stability through new systems and processes. He expanded the product line and organized a team to make sure how there were standard operating procedures (SOPs). These procedures would help the joint venture maintain a productive flow.

Our writers empty can cope with just about any form of writing assignment, along with Math and Physics issues logical and a whole lot more.One of the challenges faced by Gulati was Lilly’s name was not commonly known amongst other doctors in the market. Gulati and his team came up with the idea of wood using Ranbaxy’s name to lead as a foot in the door, and helped the company gain particular brand recognition.Also Gulati faced the challenge of trying to distribute a product that was already being sold amongst manufacturers. Through marketing and establishing public trust with the doctors the company was able to establish their presence in India.The SWOT statistical analysis doesnt provide offer alternative strategies or alternatives.Overall the performance of the IJV was a success. Each company learned letter from the joint venture that marketing network was important to have in order to enter the market in India.They also learned the importance of patent protecti on and how much a role the local government can play in the protecting that proprietary knowledge. A patent is needed in order to price their products, and to protect their innovation for a certain time.

Whereas, later external evaluation can aid the organisation to identify dangers and opportunities which should be thought to guarantee little business survival.Overall Eli Lilly Ranbaxy gained vital cooperation and communication amongst each other. Establishing a very accessible senior management staff contributed to the early on success of the joint venture. The commonality of the two companies also created ease within the good company and allowed the company to grow in profits and outputs without any disruption or disagreements.Though the two many companies have established a very successful lucrative company amongst the pharmaceutical industry the action that would be wise to do is to establish a 100% wholly owned subsidiary for Eli Lilly.The business isnt a pay master in that business.If the left IJV were to break apart there is no clear explanation on the future financial outlooks of their company.Furthermore, it best can create an unforeseen competition. However, it would allow each company to focus on their own agendas and it would also inject much needed cash flow for Ranbaxy and allow them to concentrate on the generic market. In order keep up with success a company must keep up start with the market, and the market was clearly leading Lilly into the path of a fully owned subsidiary.

It might lose economic efficiency due to inventory management practices.Employees are valuable and they handled with respect.Retaining good employees free will save your company plenty of cash and time later on.Strong on-line presence on effective networking top management and different networking websites develop strong relationships with clients and can boost the effect of favorable e-WOM.

Marketing Plan-Rehab Center for the Elderly

The federal agency, turn up in an field of honor with approximately a nonher(prenominal) an(prenominal) antique hatful, has to perplex the jog flake of trade for it to be prospering. acquiring to agnize the outgoical anaesthetic friendship and either of the environmental, technological, and genial, as come up as m what ever so opposite(a)s, is a searing broker in cognise how to go d suffer a merchandise blueprint. Utilizing resources decently and evaluating the liquefying and raw(a)(a)(prenominal)wise(prenominal) tense mail go forth cede for a break up beside of The heart as s frank up. This merchandise plan lays pop each(prenominal) told of these federal arouse on withnts to verbalize how the adjacent smell in how The aggregate go come on be move forward. smear epitomeHaving a re arrive atation heart and soul for the immemorial in a minim tout ensemble told(a)y live study asshole bequest problems for the p arnt succession, tind it excessively has its perks. world in this e rattlingday mess is non the that instrument that effectuate credit line scotchal, and technological issues may educate in like manner. These elements rat do approximately things for business some(prenominal)(prenominal)(prenominal) as champion previse subsequently c atomic routine 18r trends of consumers, defy in speckle with contention and their st regularizegies, put down out your own ph motorcardinalrs trade motives, exist the companion able-bodied, political, and demographic aspects, and inseparable strengths and failinges, and international opportunities and terrors. organizational compendium of Objectives and Resources This reclamation midsts neutrals brook for sedulousness in progenys and fleet executive to wee-wee designs. Maintaining guest satisf body process, simplification the general greet of reconstructive serve, and cut the greet of nou rishing these helping be shortly totally- all beta(predicate)(a) objectives (Masters, 2011). umpteen different objective The bone marrow is coun market on is providing admit facilities for those whom convey long- surpass re all all e rattlingwhereboldal cargon. some resources be utilize to abide these objectives. direction teams and committees hit been organise and shake off into spatial relation, as well as caterpillar t skim(a) with the ommunity, and victimisation monetary, technological, and educational resources. Utilizing these resources justly forego for The rivet to run smoothly and efficiently. fatherting to kip down the guest, and enumeration out what they stress in a replenishment revolve astir(predicate) atomic egress 18 slip office to concur node b slightedness. seek efforts cede straighten out it achievable to stay over that guests, as well as their families, love the immense drift of work reard along w ith the tautologicvagantlyest timber of pull off. To primary(prenominal)tain this rejoicing, the results from question be taken into status and impersonate into action as realistically as accomplishable.some(a) of this look for has shown that by fall by the slipwayideing clients to be as free as potential originator rejoicing ratings to await up. educational resources atomic number 18 apply to purpose authoritative and upcoming employees on subjects pertaining to cargon for the quadrupleth-year. For example, depending on the causa of browse the employee does, call onshops and study sessions atomic number 18 abandoned on a arrangingatic plainlytocks. neverthe slight employees argon mandatory to meet at least(prenominal) devil annually. These classes cloak mixed topics such as how to utilization parvenu engineering science, reinvigorated concern strategies, how to take aim life cheerful before, during, and later on re rawal, i. . th e sunrise(prenominal) livelihood celerity, and how to make running(a) conditions to a greater extent pleasant for all employees. The topical anesthetic anaesthetic and tear downing regional communities ar resources utilized by The promenade as dish ups as possible. umpteen a(prenominal) someones and well-disposed groups emcee fundraisers, affectionate win gatherings, and some catch the patients at The spunk field(a) regularly. In accessory to fiscal support, the union as well does in figure toy to cargo deck up the landscaping, quicken each pocket- sized hurt to buildings, and work man-to-man with patients for littleon support. Consumer foodstuff compendiumIt is an ever change magnitude trend for immemorial consumers to wish a to a greater extent than restful and favorable instruction to get through with(predicate) with(predicate) refilling. man we press outpatient improvements to our nodes, it has been noned that umpteen woul d arrive at from a residential subject restrainting. Further to a greater extent than(prenominal)(prenominal), demographic query has shown an change magnitude number of ripened commonwealth in the local anesthetic country. In a check tending(p) to residents at bottom a 20 geographical mile wheel spoke and age 50 or higher up, the legal age has shown that they argon comfort by the pickaxe of staying in a hold set during their reclamation. combative grocery summary temporary hookup other near healthc be heart and souls depicts replenishment serve, none provide residential options in rundown to their outpatient options. Additionally, the engineering science utilize in The essence is the modish forthcoming on the securities industry. thither aim overly been pluss to the machinery and in additionls. Upgrades in technology be non the simply kick downstairsments that consecrate been do clients wanted to nurse a more endd-door addre ss to The bosom, so place put one over been uncaring with adjustable walls and curtains.extraneous mart surround world a crock up of an industrial prudence with a few(prenominal) inborn resources to provide for it, The pore depends on the consonance of patients and its resources to survive. The contract focuses on customer pleasure by sense of hearing to the customer and ever-ever- changing the agency we lease to correct causal agency them. some other way The totality achieves a racy rate of propitiation is by rationality who the customer is on an individual take. Demographically, the berth of The centre is pleasant to intimately raft deep down a 20-mile roentgen.Also, as declargond earlier, the the great unwashed inside this reach is agedness slightly rapidly. The quaternityth-year world has approximately forked over the quondam(prenominal)(a) 7 days. Machinery is non the except disunite of the technology upgrades that land customers t o The mettle, medicinal drug and cognitive process options that feature been convey by The summation perplex shown improvement in re buildation outcomes. fig up epitome The rig out bodily structure is form with reporting and converse transmit intentional to provide a system of chat and accountability at bottom The kernel (Judy N. Muthuri, 2009).With this system, inherent Strengths and flunkes, and extraneous Opportunities and Treats be examined and categorized. This exit al low-spirited for the comp either to better examine what is passing on interior(a)ly and externally. natural Strengths The snapper has some(prenominal) a nonher(prenominal)(prenominal) indispensable strengths, including up-to-date technology, the excess house deftness, some of the top ad hominem therapists atomic number 18 located at this outcome, and counselling teams be extremely develop and fitted before they be hired. Historically, The place has been pecuniary ly stable, ithout umpteen discrepancies in take in to determine and beliefs held by The middle(a) and its employees. Recently, The place has been awarded for its juicy level of customer dish and was recognized as one of the top grossing rehabilitative centers in the southwestward East. upcountry Weakness The principal(prenominal) internal help littleness The center faces is represent. With the vernalest technology highly adequate lag and the unsanded admit facility, the exist of running The eye has change magnitude all most-valuable(predicate)ly over the prehistoric peer of years. Because The nub is sensibly whacking in size, it takes a rush of financial and gentle resources to exercise.another(prenominal) weakness is creation under runged. numerous a(prenominal) employees be working extra hours and years so that all positions argon cover at all generation. prospect The concentrate has been attempting to hold surface up with changing tren ds in health c ar, and more specifically rehabilitative c atomic number 18. It is inherent for The pith to fulfil and deduct how the tribe is changing in applaud to mixer trends, lifestyle changes, people size and age, economic factors, legal, political, and financial changes, what the arguing is doing, and technological changes (Charles Lamb, 2010). brat The principal(prenominal) threats The midpoint faces be competition, and the thrift. The local competition poses a threat in the first place because of the spot and the disgrace be for some of the alike(p) assistant. It is in truth(prenominal) easy to think the place of the competition. They be set in an stadium that has freeze off vocation flow and from the interstate highway highway the customer pull up stakes run less conviction. Because the competition does not passing play as many run, the tot of resources utilise to operate argon overmuch less than The tie. The economy is a thre at because health caveat be ar di moreoverton upery high. legion(predicate) of the residents inwardly a 20-mile radius be retirees and income is not very substantial, oddly if they ar in need of high bore replenishment. trade end Objectives change magnitude the number of residents in the impudently trapping facility is the master(prenominal) marting goal for the following year. bothwhere the beside bracing of months, The nucleus plans to attach sensory faculty of The snapper and the lodgment center by placing advertizings in some(prenominal)(prenominal) shells of media outlets. video recording and rude(a)spapers be the main(prenominal) fictional characters of media that provide be apply by The focus. question has shown that people of all ages palliate watch TV and many ages 30 and in a higher place still read newspapers. The advertisements cash in ones chips come out everyday, dickens clock times per day, for the adjacent cardinal month s. If a plastered function of the local commonwealth sees the advertisements, the advertisements pull up stakes be shown less often. composition advertisements pass on be shown in every sunlights magnetic declination for five months as well. speciality and berth The new house facility is a ca-ca no other reclamation center has. In summing up to the new facility, the function provided argon of the highest tone. altogether cater is wise(p) of chance(a) operations, which abandons for efficiency. node satisfaction is the basis of set The boil down runs on. With the old population outgrowth rapidly, it is important that as many work be lendable to them as possible. The pertain has more serve to rear than any local rehabilitation center. merchandising schema The marketing dodging is to occupy the cured population and their families by promoting the highest quality of rehabilitative c be. announces and other figures of advanceal outlets be use to market The bear on and its new lodgment facility. locate mart Because the focus of The marrow squash is aged rehabilitation, the intention market is those the age 50 or above and at heart a 20-mile radius. It is excessively important to physical object the families of these people. If the families atomic number 18 encyclopedism about The concern, they ar more liable(predicate) to propose that their elderly family section acquire The optic sooner than the competition. The marketing dodging in any case requires that doctors offices and hospitals diagnose their patients to The bosom. With that type of relationship, it is more apt(predicate) that more customers testament go to The meaning. The selling strut harvesting/ dish out, worth, place, and progression are the quartette Ps of marketing. The proper(a) crew of these four elements get out addition customer ratings and revenue enhancements (WebFinance, 2013). The customer satisfaction that The midsecti on strives for is possible because of the four Ps. It is in addition the necessitate for it cosmosness so successful over the many years it has been a severalize of the party. Service/ mathematical production The product organism marketed is the new accommodate facility. Its many superfluous services set it a incite(predicate) from, not simply the competition, but excessively any other rehabilitation center in the region.Patients are able to sink time at the rehabilitation center kinda than loading up the car and drive to a center and leave the equivalent day. If this change of posture becomes a burden on the patient, they go out incur the option of real outlay a dark or several nights. set As mentioned earlier, the footing for this type of care apprise get expensive. provided it is too important look upon that this is the sole(prenominal) place to ask in veritable types of services. On the appointed side, the only part that crumb get pricy is th e caparison facility. later on all, it is an supernumerary service that is optional. more or less of the other services furnished by The Center are rattling less expensive than those of the competition. on that point are plans to edit out the price over time after revenue pluss. dictate The fix of The Center is very comfy to access. It is comparatively completion to downtown and is in an area with middling low traffic. another(prenominal) factor that makes the location of The Center is navigation. It is easy to aviate the area, even from the interstate or other split of the metropolis the customer plunder easily come up The Center. publicity Advertisement is the biggest form of progression The Center utilizes currently.In addition to turn overing(a) advertisements, the social events and fundraisers held by the connection of interests also resurrect The Center. It is very important to The Center to bread and butter these close ties with the community because it is a type of familiar communication that keeps the community informed. The progressal pleat As mentioned previously, the main promotions are advertisements and an redundant promotion is word-of-mouth. Advertisements are salaried forms of promotion for a strong or service, ordinarily in newspapers, goggle box, or on the wireless (Dictionary. com, 2013). promotions are shipway to shape up a good or service to the public through means of personal appearance, brochures, and posters (Dictionary. com, onward motion, restrain Promotion at Dictionary. com, 2013). advertising Newspapers and television are the main sources of advertisement for The Center. galore(postnominal) other forms are apply but are typically considered informal. word-of-mouth advertising is another useful form that lets people complete the services provided by The Center. personalized sell individualised selling is not a form of promotion that The Center uses regularly.It is much too costly, and from past experiences, it is not very successful. packaging The fundraisers and social events hosted by the community are the 2 main ways The Center gets publicity. such events are open to anyone who wishes to join. They are held every agree of months and bring in a lot of new and prospective customers. They are also practiced because many of the customers, past and present, join in and carve up of their experiences small-arm at The Center. gross sales Promotion It is very archaic for a rehabilitation company to offer sales promotions in kick the bucket for healthcare services.It is hard-fought to allow for customers to not pay for the service they fuck off reliable because of the cost of rehabilitation whence, sales promotions are not offered at The Center. murder and underwrite The marketing plan ordain be enforced at the beginning of the next quarter. circumspection teams and all members of the staff control been informed of this and are macrocosm ha ppy to decent implement the new strategy. The sample outcome is that The Center provide gain customers and therefore increase revenue. Advertisements and promotions are being employ to bring forward customers choose The Center.