Women in the Media essays

Women in the Media essays There is literally and epidemic which has spread around the world over the past thirty years or so. This is a health problem, both physical and mental, that isnt caused by an elusive bacteria or a yet unnamed virus. This health problem is caused by greed. The corporate greed of big business which preys upon the physical and mental images of the consumer. The advertising and marketing companies of the world use stereotypical images and unrealistic ideals in order to sell their products. The result of this media bacteria is that the consumer, either consciously or subconsciously, risks severe physical and mental heath problems by trying to conform to the images portrayed. This paper will discuss the way in which women are presented in the media and the devastating effects this has had on the female population. This paper will show the current health risks related to the media image of the young women in America. The health risk is both physical and mental. In an article entitled The Portrayal of Men and Women in TV Ads Danielle Limpinnian states: From the images inflicted upon us in the patriarchal mass medial that surrounds us, it is assumed that we have been encouraged to mold ourselves into a set ideal. For women, that means having beauty, elegance, passivity and good domestic ability... Ms. Limpinnian goes on to discuss how the female image is portrayed in various TV commercials. Using her own research through small group discussions based on certain types of TV ads she demonstrates that the women are usually placed in a submissive role when doing any job that might require brains or creativity. Women are usually the experts only when it comes to womens products or a message that tends to portray the women as the expert in household management. From the home page of Rebecca Zarchifoff there is an article that brings two new terms to the discussion of ...